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Post by account_disabled on Dec 30, 2023 21:31:30 GMT -7
What frustrates or stresses him What profit is the target customer looking for At this point the positive things in life are in the foreground. Your customer strives for a sense of success in both his private and professional areas. So ask yourself what success consists of for him What goals does he pursue What wishes and dreams does he have What makes him happy The approach to the empathy map The best way to create the empathy map is in a workshop with an ideal team size of less than participants . If the group is larger it is recommended to form small groups. One meeting is usually enough time to Phone Number List complete the empathy map. All you need are postits flipchart or large pinboard on which you can display the map so that all team members can read it. Alternatively you can create the empathy map online on a digital whiteboard . To ensure that the workshop is organized there should be a moderator who guides the creation. The specific procedure consists of a few steps which we will explain to you below. Gather data First gather all the available information you already have about your customers. These provide a solid foundation for you to work with. Please refer to the following sources of information Customer data User surveys Web analytics Customer reviews Documented observations and experiences . Set focus In this phase it is important to determine which group of people you are focusing on. Your company or product may be aimed at multiple target groups.
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